Chief Commercial Officer
GEON Performance Solutions
Wendy Herbst, joined GEON Performance Solutions in January of 2023 as their Chief Commercial Officer. In this role she is responsible for global sales, marketing, business development and the research & development organizations within GEON as well as responsibility for the China and Mexico business and facilities. She has spent her career within the chemical and ingredient space in a variety of commercial and management roles. At various points in her career she has been a member of the Vinyl Institute, participating in many industry events as well as in standards committees, while advocating for the vinyl industry.
Her previous roles were with Velsicol/Genovique/Eastman, Arizona Chemical, and Emeral Performance Materials. In each company working to market the sustainability and value of the ingredients in formulation and as a solution for the industry served. Wendy has a Bachelor of Science degree in business from the University of Wisconsin and an MBA from Phoenix University.